The marketing of products in Uganda is a very interesting thing. As times are changing and culture is becoming more Westernized, new products are coming in all the time. Though many are made in East Africa, there are also lots of products imported from Asia. Sometimes the slogans or branding used for these products are simply lost in translation. Sometimes it's a great play on words. Most times it's just really confusing and amusing.
Yesterday I saw an ironing board, and its marketing slogan was "every description ironing board." I must admit, it was a very all-encompassing choice. It leaves some questions, but don't worry about that.
There's a restaurant in town whose motto is "have that meal." Again...it's not very descriptive, but it's safe.
Here are a few more local products and slogans you might not find elsewhere:
What exactly makes this specific to sandwiches?
This description really puts the pressure on... "No room for error"
Who needs minty fresh when you can have salt & lemon?
"perfumed mouth whitening" -- this raises some questions
I don't know what makes this so American
because we do not call it "desiccated coconut."
Just. No. There's no excuse for this.
How eloquent.
Clever.
They actually do taste... nice.
It seems fancy until you say it out loud.
No comments :
Post a Comment